25.11.20


Pronuptia, in Paris

 

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It’s over for Pronuptia and its 234 employees. This Thursday, the French distributor of wedding dresses confirmed the final closure of the business.…In a press release, the president of the haute couture wedding dress house Cymbeline expressed his “sadness”. “Pronuptia was, is, and will remain an iconic name in the world of the bride and for the French”, reacted Jean-Philippe Lautraite, whose brand was still alone “with Pronuptia not to go to China and to remain French “.

“The wedding dress market is terrible,” said the boss of Cymbeline. “We have little control over the final number of marriages to be celebrated, we are undergoing demographic curves and the ageing of populations in Europe” and “90% of wedding dresses come from China “, he added.
[from https://chb44.com]